Free UK delivery on orders over £100

Worldwide delivery available

Retail Promotions - Terms & Conditions

Christmas Clearance

This offer is valid from Saturday 24 December 2022 (00:00GMT) and ends on Tuesday 31 January 2023 (23:59GMT) or while stock lasts, whichever is sooner. £10 or below offer applies to selected products on the Club’s official online shop sales webpage (shop.brightonandhovealbion.com/sale/sale/). This offer excludes kit, third-party products and/or delivery charges. This offer is available online only and can be used in conjunction with other offers but cannot be used with any other discount codes.

10% off - Alexis Mac Allister World Cup Winner - This promotion has ended

This offer is valid from Sunday 18 December 2022 (18:00GMT) and ends on Monday 19 December 2022 (23:59GMT) or while stock lasts, whichever is sooner. 10% off applies to products in-store and online at shop.brightonandhovealbion.com, excluding all Nike, third-party products, gift cards and delivery charges. This offer cannot be used in conjunction with any other offers or discount codes.

3 for 2 on Christmas Essentials -This promotion has ended

This offer is valid from Thursday 15 December 2022 (00:00GMT) and ends Monday 19 December 2022 (23:59GMT). Buy two items, get one free on Christmas essentials. Offer available on select products in-store and online at shop.brightonandhovealbion.com/christmas/shop-all-christmas/christmas-offers. The cheapest item within the order will be free. This offer can be used in conjunction with other offers and discount codes.

Spend over £60 and get a free calendar or annual - This promotion has ended

This offer is valid from Thursday 8 December 2022 (00:00GMT) and ends Sunday 11 December 2022 (23:59GMT). Spend over £60 online or in-store on any product(s) purchased on shop.brightonandhovealbion.com and receive a free annual or calendar. This offer excludes third-party products and delivery charges. Offer available while stocks last. The free annual or calendar must be added from the options on the basket page. Purchasers are entitled to one free item per order/transaction. This offer can be used in conjunction with other offers and discount codes.

Blue Weekend - This promotion has ended

This offer is valid from Friday 25 November 2022 (00:00GMT) and ends Monday 28 November 2022 (23:59GMT). 20% discount applies to select products on the clubs’ official shop website (shop.brightonandhovealbion.com), in the clubs’ superstore or Churchill Square pop-up shop. Offer excludes home, away, third and goalkeeper kit (which includes replica shirts, shorts and socks), gift cards, delivery charges and third-party licensee products. This offer cannot be used in conjunction with other offers or discount codes.

Thanksgiving offer - USA delivery only - This promotion has ended

This offer is valid from Thursday 24 November 2022 (00:00GMT) and ends Thursday 24 November 2022 (23:59GMT). Spend over £30 on select products online at shop.brightonandhovealbion.com and receive a free USA club and country mug. This offer is available online only, while stock lasts. The free mug must be added from the options on the basket page. Purchasers are entitled to one free item per order/transaction. Delivery charges and third-party products are excluded from the qualifying charges. This offer can be used in conjunction with other offers and discount codes.

30% off selected books - This promotion has ended

This offer is valid from Monday 21 November 2022 (00:00GMT) and ends Thursday 24 November 2022 (23:59GMT). 30% off applies to selected books that can be found at shop.brightonandhovelalbion.com/Christmas/shop-all-christmas/christmas-offers only. Offer available online and in store while stocks last. This offer cannot be used in conjunction with any other discount codes.

Free Shirt Printing - This promotion has ended

‘Free printing’ offer only available on new replica shirts purchased on Thursday 17 November 2022. Offer is available in-store at either of the Club’s two retail stores, and online at shop.brightonandhovealbion.com, while stock lasts. Offer is valid from Thursday 17 November 2022 (00:00GMT) until Thursday 17 November 2022 (23:59GMT). Sleeve badges are not included and will be charged at full price. This offer can be used in conjunction with other offers and discount codes.

Partners 15% Off - This promotion has ended

This offer is valid from Monday 14th November 2022 (00:00GMT) until Friday 18th November 2022 (23.59GMT). 15% off online discount code is valid for Brighton & Hove Albion Football Club official partners and sponsors only and can be used unlimited times during the offer period. This offer cannot be used in the club superstore or Churchill Square pop up shop or over the phone. This offer excludes gift cards, sale items, delivery charges and third party products. Third party products are any items purchased through any website, other than shop.brightonandhovealbion.com. This offer cannot be used in conjunction with any other offers or discount 

Free Shipping - This promotion has ended

Free Worldwide shipping offer applies to all online orders placed between Friday 4 November 2022 (00:00GMT) and Sunday 6 November 2022 (23:59GMT). Offer excludes third-party products. This offer is available online only and can be used in conjunction with other offers and discount codes.

Members only 10% Off  - This promotion has ended

This offer is valid from Saturday 22 October 2022 (00:00GMT) until Saturday 22 October 2022 (23:59GMT). Offer is only available for current (2022/23) Brighton & Hove Albion season ticket holders, 1901 Club members and MyAlbion+ members. 10% off offer applies to all products on the club’s official shop website (shop.brightonandhovealbion.com) and in the club’s Superstore but excludes gift cards, delivery charges and third-party licensee products. This offer is available while stock lasts. This offer cannot be used in conjunction with other offers or discount codes. 

Student shopping night - Churchill Square - This promotion has ended

This offer is valid from 18:00BST until 21:00BST on Wednesday 12th October 2022, or while stock lasts, whichever is sooner. 10% off is valid for current students only, proof of a valid student card will be required for every transaction (NUS and UNIDAYS cards/mobile/app versions accepted). This offer is valid for all products (excluding all 2022/23 replica shirts, shorts and socks, and gift card purchases) in the Brighton & Hove Albion Football Club shop located in Churchill Square Shopping Centre in Brighton. This offer cannot be used in conjunction with other offers or discount codes.

1901 Club Affiliate and Club Sponsors offer - This promotion has ended

Offer available between 29 August and 4 September 2022 and between 27 March and 2 April 2023. Discount valid online only, not available in store or over the phone. Offer applies to 1901 Club members only and one code valid per member. This offer is valid for all products on the club’s official shop website (shop.brightonandhovealbion.com), excluding gift cards, delivery charges and third-party licensee products. Third-party licensee products are any item purchased through any website other than shop.brightonandhovealbion.com. Discount code cannot be used in conjunction with any other discount or offer.  

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

2 for £20 on selected adults t-shirts

  • Offer available online and club superstore
  • Discount applies to selected items only.
  • Discount applies at checkout
  • Promo codes cannot be redeemed in conjunction with this offer.
  • No other discount can be applied to the items in the offer.
  • Any refunds take into account this discount
  • Offer available whilst stocks lasts.
  • We reserve the right to amend or withdraw the promotion at any time.

2 for £18 on selected junior t-shirts

  • Offer available online and club superstore
  • Discount applies to selected items only.
  • Discount applies at checkout
  • Promo codes cannot be redeemed in conjunction with this offer.
  • No other discount can be applied to the items in the offer.
  • Any refunds take into account this discount
  • Offer available whilst stocks lasts.
  • We reserve the right to amend or withdraw the promotion at any time.

3 for £10 selected socks 

  • Offer available online and club superstore
  • Discount applies to selected items only.
  • Discount applies at checkout
  • Promo codes cannot be redeemed in conjunction with this offer.
  • No other discount can be applied to the items in the offer.
  • Any refunds take into account this discount
  • Offer available whilst stocks lasts.
  • We reserve the right to amend or withdraw the promotion at any time.

 

Any promotions run on this Website are exclusive to this Website; they are not necessarily available via our stores and vice versa unless stated. The following additional Terms & Conditions apply to all promotions:

  • If you receive a free item, you are not able to exchange it for the full value of the product or exchange unless the item is faulty
  • Promotions are always subject to stock availability
  • No promotions are exchangeable for any cash equivalent
  • Unless otherwise stated, timescales on any promotion and related marketing messages are based on GMT - UK. 
  • Any promotions or sales featured on this Website are also subject to any specific Terms & Conditions that we wish to apply.
  • If the wording P&P is used in promotion material this means ‘Post & Packing’
  • Any money-off promotions (e.g. 10% off the value of your order) always excludes Third Party Sellers’ products that are not fulfilled and/or sold through our Website, unless otherwise stated.