Retail Promotions - Terms & Conditions

Blue Week

3 for 2 on Adatone Range

Offer valid from Monday 24 November 2025 (00:00GMT) until Monday 24 November 2025 (23:59GMT). Buy 3 items of the Adatone range and cheapest item will be free. All products included in this offer can be found at shop.brightonandhovealbion.com and in the club’s official retail stores, while stock lasts. The cheapest item within the order will be free. This offer can be used in conjunction with other offers and discount codes.  If you receive a free item, you are not able to exchange it for the full value of the product or exchange unless the item is faulty

50% off selected fashion

This offer is valid from Tuesday 25 November 2025 (00:00GMT) until Tuesday 25 November 2025 (23:59GMT). 50% off applies to selected fashion that can be found at shop.brightonandhovealbion.com and in the club’s official retail stores, while stock lasts. This offer cannot be used in conjunction with any other discount codes.

40% off selected homeware, gifts and games

This offer is valid from Wednesday 26 November (00:00GMT) until Wednesday 26 November (23:59GMT). 40% off applies to selected gifts & home that can be found shop.brightonandhovealbion.com and in the club’s official retail stores, while stock lasts. This offer cannot be used in conjunction with any other discount codes.

Buy one get one free on selected Nike lines

Offer valid from Thursday 27 November 2025 (00:00GMT) until Thursday 27 November 2025 (23:59GMT). Buy 2 items of selected Nike lines and cheapest item will be free. All products included in this offer can be found at shop.brightonandhovealbion.com and in the club’s official retail stores, while stock lasts. The cheapest item within the order will be free. This offer can be used in conjunction with other offers and discount codes.  If you receive a free item, you are not able to exchange it for the full value of the product or exchange unless the item is faulty.

Blue Weekend 28 Nov - 1 Dec 2025

25% off (almost) everything

Offer valid from Friday 28 November 2025 (00:00GMT) and ends Monday 1 December 2025 (23:59GMT). 25% discount applies to select products on the clubs’ official shop website (shop.brightonandhovealbion.com) and in the club’s official retail stores. Offer excludes home, away, third, and goalkeeper kit (which includes replica shirts, shorts and socks), An illustrated history of the matchday programme book, outlet sale items,  gift cards, delivery charges, third-party licensee products or products included in another offer including multibuy offers. This offer cannot be used in conjunction with other offers or discount codes

Free Shirt Printing

Offer is valid Friday 28 November 2025 (00:00GMT) until Monday 1 December 2025  (23:59GMT). Offer available online at shop.brightonandhovealbion.com and in the club’s official retail stores, while stock lasts. Free shirt printing applies to all new replica shirts purchased from Friday 28 November 2025 until Monday 1 December 2025 only. Sleeve badges are not included and will be charged at full price. This offer can be used in conjunction with other offers and discount codes.

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2 for £25 on selected adults t-shirts

• Offer available online and club superstore
• Discount applies to selected items only.
• Discount applies at checkout
• Promo codes cannot be redeemed in conjunction with this offer.
• No other discount can be applied to the items in the offer.
• Any refunds take into account this discount
• Offer available whilst stocks lasts.
• We reserve the right to amend or withdraw the promotion at any time.

2 for £20 on selected junior t-shirts

• Offer available online and club superstore
• Discount applies to selected items only.
• Discount applies at checkout
• Promo codes cannot be redeemed in conjunction with this offer.
• No other discount can be applied to the items in the offer.
• Any refunds take into account this discount
• Offer available whilst stocks lasts.
• We reserve the right to amend or withdraw the promotion at any time.

3 for £10 selected socks 

• Offer available online and club superstore
• Discount applies to selected items only.
• Discount applies at checkout
• Promo codes cannot be redeemed in conjunction with this offer.
• No other discount can be applied to the items in the offer.
• Any refunds take into account this discount
• Offer available whilst stocks lasts.
• We reserve the right to amend or withdraw the promotion at any time.

Any promotions run on this Website are exclusive to this Website; they are not necessarily available via our stores and vice versa unless stated. The following additional Terms & Conditions apply to all promotions:

• If you receive a free item, you are not able to exchange it for the full value of the product or exchange unless the item is faulty
• Promotions are always subject to stock availability
• No promotions are exchangeable for any cash equivalent
• Unless otherwise stated, timescales on any promotion and related marketing messages are based on GMT - UK. 
• Any promotions or sales featured on this Website are also subject to any specific Terms & Conditions that we wish to apply.
• If the wording P&P is used in promotion material this means "Post & Packing"
• Any money-off promotions (e.g. 10% off the value of your order) always excludes Third Party Sellers products that are not fulfilled and/or sold through our Website, unless otherwise stated.