Retail Promotions - Terms & Conditions

Free Shirt Printing 

Offer valid from Friday 16 May 2025 (00:00GMT) until Monday 19 May 2025 (23:59GMT). Offer available online at shop.brightonandhovealbion.com and in the club’s official retail stores, while stock lasts. Free shirt printing applies to all new replica shirts purchased on Friday 16 May 2025 (00:00GMT) until Monday 19 May 2025 (23:59GMT) only. Sleeve badges are not included and will be charged at full price. This offer can be used in conjunction with other offers and discount codes.

Members Day - This offer has ended

Sunday 04 May 2025 (00:00GMT) until Sunday 04 May 2025 (23:59GMT). Offer is only available for current (2024/25) Brighton & Hove Albion season ticket holders, 1901 Club members and MyAlbion+ members. 10% off offer applies to all products on the club’s official shop website (shop.brightonandhovealbion.com) and in the club’s stores but excludes shirt printing, gift cards, delivery charges and third-party licensee products. This offer is available while stock lasts. This offer cannot be used in conjunction with other offers or discount codes. This discount cannot be applied to payments made via PayPal or PayPal Express, so please do not choose this payment option at checkout if you wish to receive your 10% discount

FREE UK Delivery - This offer has ended

This offer is valid from Wednesday 23 April 2025 (00:00GMT) until Wednesday 23 April 2025 (23:59GMT). This offer is valid on all orders with no minimum spend with delivery to addresses in the UK only. All orders will be dispatched by Brighton & Hove Albion’s standard delivery option. This offer is available online only and can be used in conjunction with other offers and discount codes.

50% off Nike Tech Range - This offer has ended

Offer valid from Saturday 12 April 2025 (00:00GMT) until Tuesday 15 April 2025 (23:59GMT). 50% off Nike Tech Fleece range, all products included in this offer can be found at shop.brightonandhovealbion.com. This offer is available at the Club’s official stadium retail store and online, while stock lasts. This offer is not available at our Churchill Square store. This offer cannot be used in conjunction with other offers and discount codes.

30% off golf range - This offer has ended

Offer valid from Thursday 10 April 2025 (00:00GMT) until Sunday 13 April 2025 (23:59GMT). 30% off golf range, all products included in this offer can be found at shop.brightonandhovealbion.com. This offer is available at the Club’s official retail stores and online, while stock lasts. This offer cannot be used in conjunction with other offers and discount codes.

25% off selected fashion - This offer has ended

Offer valid from Friday 21 March 2025 (00:00GMT) until Sunday 30 March 2025 (23:59GMT). 25% off selected products, all products included in this offer can be found at shop.brightonandhovealbion.com. This offer is available online only, while stock lasts. This offer is not available at any of our stores. This offer cannot be used in conjunction with other offers and discount codes.

Warehouse Clearance - Concourse Sale - This offer has ended

Clearance valid from Thursday 20 February 2025 until Sunday 23 February 2025, subject to opening times, respectively. All products included in this clearance can be found at the South Stand Concourse at the American Express Stadium, while stock lasts. This offer is not available at our Stadium or Churchill Square store. No refunds and exchanges will be available on concourse sale products and sold as seen. This offer cannot be used in conjunction with other offers and discount codes.

Free Shirt Printing - This offer has ended

Offer valid from Monday 17 February 2025 (00:00GMT) until Friday 21 February 2025 (23:59GMT). Offer available online at shop.brightonandhovealbion.com and in the club’s official retail stores, while stock lasts. Free shirt printing applies to all new replica shirts purchased onMonday 17 February 2025 (00:00GMT) until Friday 21 February 2025 (23:59GMT) only. Sleeve badges are not included and will be charged at full price. This offer can be used in conjunction with other offers and discount codes.

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2 for £25 on selected adults t-shirts

• Offer available online and club superstore
• Discount applies to selected items only.
• Discount applies at checkout
• Promo codes cannot be redeemed in conjunction with this offer.
• No other discount can be applied to the items in the offer.
• Any refunds take into account this discount
• Offer available whilst stocks lasts.
• We reserve the right to amend or withdraw the promotion at any time.

2 for £20 on selected junior t-shirts

• Offer available online and club superstore
• Discount applies to selected items only.
• Discount applies at checkout
• Promo codes cannot be redeemed in conjunction with this offer.
• No other discount can be applied to the items in the offer.
• Any refunds take into account this discount
• Offer available whilst stocks lasts.
• We reserve the right to amend or withdraw the promotion at any time.

3 for £10 selected socks 

• Offer available online and club superstore
• Discount applies to selected items only.
• Discount applies at checkout
• Promo codes cannot be redeemed in conjunction with this offer.
• No other discount can be applied to the items in the offer.
• Any refunds take into account this discount
• Offer available whilst stocks lasts.
• We reserve the right to amend or withdraw the promotion at any time.

Any promotions run on this Website are exclusive to this Website; they are not necessarily available via our stores and vice versa unless stated. The following additional Terms & Conditions apply to all promotions:

• If you receive a free item, you are not able to exchange it for the full value of the product or exchange unless the item is faulty
• Promotions are always subject to stock availability
• No promotions are exchangeable for any cash equivalent
• Unless otherwise stated, timescales on any promotion and related marketing messages are based on GMT - UK. 
• Any promotions or sales featured on this Website are also subject to any specific Terms & Conditions that we wish to apply.
• If the wording P&P is used in promotion material this means "Post & Packing"
• Any money-off promotions (e.g. 10% off the value of your order) always excludes Third Party Sellers products that are not fulfilled and/or sold through our Website, unless otherwise stated.