Free UK delivery on orders over £100

Worldwide delivery available

Terms & Conditions

1. About these Terms and Conditions

We hope these Terms and Conditions are clear and resolve any questions you may have about your online shopping experience with Brighton & Hove Albion FC.

However if you have any queries about these Terms and Conditions and/or shopping online, please contact Brighton & Hove Albion FC by telephone on (+44) 01273 668855 option 3  (Monday – Friday, 10am – 5pm) or email us at

2. Definitions

‘We’/ ‘Us’/ ‘the Club’ means Brighton & Hove Albion Football Club Limited.

The word ‘Our’ shall be construed accordingly.

 ‘You’/ ‘Your’ means any customer using the Website and/or making a purchase or purchases via the Website.


‘Website’ means our Website located at


‘Users’ means the users of the Website collectively and/or individually.

 Personal Information

‘Personal Information’ means any details from which a living individual may be identified, which may be provided by you to us via the Website.

 Personalised Product

A ‘Personalised Product’ means a product which has been modified from its original form by the addition of features or designs, at the request of the customer.

Please see section 9. for information on the Personalised Replica Kit.

3. Our Rights

We aim to provide the best online retail experience for our customers.

From time to time, we may need to suspend the Website for maintenance, or other purposes, or update our Terms and Conditions.

We therefore reserve the right to modify or withdraw all or part of this Website either temporarily or permanently with or without notice to you.

Continued use of all or part of the Website by you shall be deemed to be acceptance of any changes.

You confirm that we shall not be liable to you or any third party for any modification to or withdrawal of the Website; and/or change to the Terms and Conditions.

It is your responsibility to check regularly to determine whether the Terms and Conditions have been changed. If you do not agree to any change to the Terms and Conditions then you must immediately stop using the Website.

4. Contacting Us

We hope you enjoy your online retail experience with us.

However, if you have a question about an order, or any other query or complaint regarding merchandise, please refer to the contact details below and we will be happy to help resolve your issue.

Postal address for orders, enquiries and complaints

Brighton & Hove Albion Football Club, Mail Order Department, American Express Community Stadium, Village Way, Brighton, BN1 9BL

E-mail address

Telephone number

(+44) 01273 668855 - option 3 (Monday – Friday, 10am – 5pm)

We don't currently subscribe to an alternative dispute resolution (ADR) scheme as we're confident our Retail Team will always attempt to resolve any complaint professionally and courteously.

If you’ve been in touch and are unhappy with our resolution, please let us know.  If you remain unhappy with any final resolution, we’re required to let you know about ADR.

The European Commission now offers a platform for ADR. If you have bought a product online, you have the opportunity to settle a dispute out of court using the European Commission Online Dispute Resolution (ODR) procedure. You can find information about ODR on this website, which is managed by the European Commission. 

Company details

Company Registration Number: 81077

VAT Number: 190303589

Registered Address: American Express Community Stadium, Village Way, Brighton, BN1 9BL

5. Your Contact Information & Delivery Address Details

By using this Website you agree that the Personal Information, which you are required to provide when you use the Website as either a registered customer or guest is true, accurate, current and complete in all respects.

You agree to not impersonate any other person or entity or to use a false name or a name that you are not authorised to use.

IMPORTANT Your email address is a vital part of your account. Please ensure your contact details are correct, as we will email you updates regarding your order status.

Delivery Address Details

When placing an order from the website, it is the customer’s responsibility to enter his or her delivery address details.

The delivery address details are never changed by the Club after input by the customer unless the customer has instructed the Club to do so, prior to the package being sent for delivery by the Club.

The customer’s delivery address details must be accurate and include all of the following details to ensure the package may be delivered to the customer;

Flat or house number

Street name





If the courier is unable to deliver the package as a result of inaccurate and/or incomplete address details entered by the customer, the courier will return the package to the Club.

In such circumstances, and where the customer wishes the package to be resent, the customer shall supply the Club with full and accurate delivery address details and shall be required to pay the additional postage to the Club, to cover the cost of resending the package for delivery.

Where the customer refuses to pay the additional postage, the Club shall cancel the order* and refund the customer the full order amount, excluding the original postage paid. 

*Personalised items will not be refunded.

For full details on how we deal with your Personal Information please see our Privacy Policy and Cookies Policy

6. Product Listings

All products listed on this Website may be subject to change.

Each product on this Website has a product description associated to it, in addition to other details. We take all reasonable care to ensure all elements of each product are correct at the time of purchase. These elements include, but are not limited to, the product description, image and price.

Although we aim to keep our product pages as up to date and relevant as possible, we cannot guarantee the information is completely accurate at the time of purchase.

7. Pre-Orders

Pre-Orders may be made in the same way as an order for an item currently in stock. However they will not be dispatched until the goods come into stock.

As with all orders, payment for Pre-Orders is charged to your Credit or Debit Card immediately.

Pre-Orders will always include an estimated dispatch date within the product description.

Products with a different availability will always be dispatched once all of the products are available. Should you require non pre-ordered items quicker, please place separate orders.

8. Bulk orders and orders for commercial or non-domestic purposes

Goods will not be supplied for the purposes of resale and are only supplied for the customer’s own use as a consumer. We reserve the right to refuse orders that we consider to be for commercial or non-domestic purposes or subject to onward by a third party.

To ensure availability of all our goods, orders of 5 items or more of the same product description may be considered to be for commercial or non-domestic purposes and therefore subject to refusal.

We may apply other maximum order limits where stock is limited or demand is expected to be high. 

We have selected our goods on the basis that they will be used for domestic and personal use only. Where you decide to use the goods in the course of a business, we exclude (to the fullest extent permitted by law) those warranties and conditions relating to fitness for a particular purpose or satisfactory quality. We accept no liability for business losses, lost data, lost profits or business interruption.

9. Personalised Replica Kits

A Replica Kit becomes a Personalised Product where the customer requests one or a combination of the following additions to the Replica Kit Shirt:

·         the name of a Brighton & Hove Albion Football Club player; or

·         a custom name; or

·         a particular shirt number; or

·         a particular badge or series of badges.

When deciding on how you would like to personalise the Replica Kit, please bear in mind players’ names and numbers may be subject to change in the future; we accept no liability for these changes.

We reserve the right to refuse to print Personalised Replica Kits where we deem the modifications or additions requested to be offensive or abusive and/or likely to infringe the Intellectual Property Rights of companies and/or individuals.

In such circumstances, a member of the Retail Team will contact you to discuss your choice and, if necessary, request an alternative. This may delay delivery of your Kit.

Please take into the account time for printing the Personalised Replica Kit when making your order, and allow an extra 2 days before the order is despatched. For full details of delivery times and rates see the Delivery section

IMPORTANT We are unfortunately unable to accept returns of or exchange Personalised Replica Kits. If the goods are faulty, please refer to the Faulty Goods section

10. Third Party Websites

To give a greater selection of products and further services to our customers, we sometimes provide links to Third Party websites.

When clicking on an external link to a Third Party website you agree and acknowledge that we are no longer responsible or liable for any content, advertising, service or resources that you might experience on one of these Third Party websites.

Orders placed via Third Party websites, accessed via the Website, are between you, the customer, and the Third Party Seller.

The Club is not directly involved in the completion of these orders and is not an agent on behalf of either the Third Party Seller or you, the customer.

If you have any questions about an order placed with one of our Third Party Sellers, please contact the Seller directly.

Third Party Sellers dispatch the goods directly to the customer via their fulfilment centres. The delivery times will depend on the delivery method chosen when the order is completed on the Third Party website.

Our postage and packing rates and terms do not apply to Third Party fulfilment.

Seagulls Pics -

Media Storehouse, Meridien House, Ground Floor, 69-71 Clarendon Road, Watford, WD17 1DS

UK: 020 3286 0288

Worldwide: +44 20 3286 0288

Personalised Gift Shop

Wall Stickers – Beautiful Game -

11. Sizing

Sizes and measurements quoted are approximate only and are listed as a guide.

Please refer to our Size Guide

12. Stock Availability

While we make every effort to ensure the items on our Website are available and in stock, occasionally certain items might be out-of-stock. 

If an item is unavailable after the order has been placed, we may send an alternative item to you (subsequent to your approval).

Where part of your order is out-of-stock, a member of the Retail Team will contact you via email to discuss how you wish to proceed.

13. Pricing

Prices quoted on our Website are correct at time of publishing and inclusive of UK VAT.

We reserve the right to vary prices due to changes in VAT, or other circumstances which may be beyond our control.

Despite our best efforts, it is possible that some of the prices on our Website are incorrect. If this happens we will, at our discretion;

·         Contact you prior to dispatch of your order to: obtain instructions from you on how best to proceed;

·         Confirm the correct price of the goods;

·         Or notify you of the cancellation of your order.

14. Payment Methods

Items ordered through the Website can be paid for using any of the following Credit Cards or Debit Cards:





American Express


Amazon Pay

Payment for orders will be taken immediately once connection to your bank has been made.

Sterling cheques and postal orders will be banked on receipt.

We cannot accept responsibility for orders sent via post and any monetary value enclosed within the order if they are lost in transit. It is your responsibility to obtain a Proof of Posting Certificate or to adequately insure the order using Recorded Delivery.


Amazon Pay - Payment will be made from your stored card with Amazon, there is no option to use any Amazon Vouchers or e-vouchers.

15. Credit Card Checks and Credit Card Payment

If you choose to make payment using a Credit Card, we will automatically run a number of checks using the Credit Card information you provide.

We will perform these checks through our own systems, those of our bank and those of your Credit Card issuer.

When you place an order, our system will communicate with your Credit Card issuer to obtain authorisation based on your Credit Card number. This will check if you have sufficient cleared funds in your account to cover the total cost of your order. If there are sufficient funds in the account, the value of the order will be reserved for a period of time in your account until authorisation is sent to us.

At the same time, our system will check with your Credit Card issuer the address details you have registered with the Credit Card and the three digit security code on the back of your Credit Card.

If the Credit Card checks undertaken are failed, the value of your order may then be “suspended” in your account.  In these circumstances we are not permitted to assist you in cancelling these allocated funds and you will have to contact your Credit Card issuer to resolve this matter. The Credit Card issuer can advise you on how long the funds will be held before being released back into your account.

Where an order attempt has failed, it is possible you have made a typing error or neglected to notify your Credit Card issuer of a recent change of address. If this is the case, it is important that you do not keep trying to place an order, as each attempt may reserve further funds in your account, rendering the reserved funds unavailable to you for other purposes.

16. Gift Cards

Gift cards must be redeemed within one year of purchase date. The purchase date is displayed on the till receipt or order confirmation.

Only the complete voucher will be accepted for redemption. It cannot be exchanged for cash or part cash or used towards payment of match tickets.

Vouchers can only be redeemed online via our Website or at the Stadium Superstore.

17. Delivery

During busy periods (e.g. Kit launch or Christmas) please allow up to 10 working days for delivery in the UK from the date of ordering, excluding UK Express. Please note, shirt personalisation will also add additional time before your order is dispatched.

Please note that all delivery times are based on working days, which are Monday to Friday; Bank Holidays are not considered working days.

We aim to dispatch all orders within 5 working days.

In the rare event that your package has not arrived after 5 working days from the dispatch date, please contact email our online retail team -

UK Delivery

UK Standard parcels are sent via DHL: Door to Door Tracking is available and Proof of delivery will be provided to us. 

UK Standard Royal Mail (under 150g) parcels are sent via 1st Class Royal Mail: no tracking is offered on this service, no signature required.

UK Express parcels are sent via DHL: Door to Door Tracking is available and Proof of delivery will be provided to us. 

UK Standard Delivery

We aim to dispatch Standard Delivery orders as soon as possible and get them to you between 2-5 working days.

Please note this is not a guaranteed service. 

Orders despatched via our UK Courier service will need to be signed for upon delivery.

  • Unable to deliver to PO Box addresses or British Forces Post Offices
  • Deliveries will be attempted between 9am-6pm (Working days only)
  • Deliveries will be attempted up to 2 times and can be tracked via customer tracking emails. 
  • Deliveries can be tracked and re-arranged, details available in customer tracking emails.
  • After 7 days if no contact has been made, the parcel will be returned to Brighton & Hove Albion mail order department. You will need to repay for delivery or arrange collection for your order from the store. 


(f) Subject to the provision of the Warsaw Convention (if applicable) the Company, its servants and/or agents shall be liable to the Customer for loss or damage caused to the Customer (whether direct or consequential, howsoever arising and howsoever fundamental) only if and in so far as such losses and/or damage are caused by the negligence, breach of duty or wrongful act or omission of the Company itself, its servants and/or agents acting within the course of their employment and such liability shall be limited to the value of the Consignment or 50 pounds sterling, whichever amount is lesser.

(i) The Company, its servants and/or agents shall not in any circumstances whatsoever be liable to the Customer for any loss or damage as aforesaid arising directly or indirectly from or in consequence of any other the excepted risks, or for any expenses whatsoever resulting or arising therefore.

(j) If the Company shall at any time be prevented from or delayed in starting carrying out or completing any Services by reason of strikes, lockouts, labour disputes, weather conditions, traffic congestion, mechanical breakdown, the deficient or ambiguous addressing of any Consignment or any cause whatever beyond the Company’s control the Customer shall have no claim in damages or otherwise against the Company, its servants and/or agents for any consequential losses as a result thereof.


(k) If the transit involves an ultimate destination or stop in a country other than the country of departure, the Warsaw Convention as amended may be applicable and the Convention governs, and in most cases, limits the liability of the Company in respect of loss of or damage to Consignments. 

UK Express Delivery

We aim to get any Express Delivery orders placed before 1pm to you the next day.

If placed after 1pm, we aim to get Express Delivery orders to you within 2 working days (Mon-Fri) from the order day. Please note we do not offer a Saturday Express Delivery service. 

Orders placed after 1pm on a Thursday will be dispatched on Friday, with delivery expected for the following Monday. 

Shirt personalisation - an additional 2 days may be required during busy periods.

The Express Delivery service is available for the UK only; if you live in a location that is detached from the UK mainland, please allow for slightly longer.

Orders dispatched via Express Delivery may need to be signed for upon delivery 


UK Postage & Packaging Rates

The rates listed below includes cost of postage, documentation, packaging materials and labour.

Delivery Option


Delivery time from ordering

(Please note during busy periods, please allow 10 working days for dispatch/delivery)

UK Standard - Royal mail 

orders under 150g 

Small items: pens, keryings, pin badges


2-5 working days

UK Standard Delivery

Excludes Channel Islands and Northern Ireland 


Free delivery on orders over £100

2-5 working days

UK Express Delivery


1-2 working days

All delivery dates and timescales are not guaranteed and are subject to change due to availability of stock.

Europe/Rest of World Delivery

International orders are sent via DPD Europe or DPD Air Classic

European orders may take up to 10 working days for delivery*. Some orders may be delivered in several parcels to suit packaging requirements.

*For some countries this may vary depending on local postal services.

Overseas deliveries can take up to 6 weeks to be delivered, depending on destination.

Although all reasonable efforts will be made to ensure prompt dispatch, orders are accepted without guarantee of delivery by specific dates due to variations in postal services in each country.

18. Customs

Please note the customer is responsible for all charges related to Customs or Duty that may be applied to all overseas countries.

Brighton & Hove Albion FC take no responsibility for these charges or for any delays in receiving your goods, owing to intervention by Customs.

Customs or import duties are applied once the package reaches its destination. Additional charges for customs clearance must be paid by the recipient. We have no control over these charges and cannot predict what they may be. Customs policies vary from country to country; our advice would be to contact your local customs office for further details.

19. Tax Free Shopping

For overseas customers, we will automatically deduct UK Value Added Tax (‘VAT’) included in most of the prices displayed.

UK VAT is currently at 20% and is added to all goods, with the exception of children's clothing, programmes and magazines.

Please note VAT rates vary from country to country; we do not accept any responsibility for additional taxes which may be incurred as a result of purchasing goods from us.

20. Exchanges/Returns for refund

20.1 Mail order Returns 

We are happy to exchange most items*.

All goods to be exchanged or returned for refund must be returned to us within 30 days of receipt, in a new and unused condition, with the original tags and labels attached, along with proof of purchase (Order Confirmation email).

The 30 day period begins to run from the date the goods are received.

Please be sure to use the return label attached to the invoice, enclosed with your order.

There will be no additional postage applied on normal exchanges which will be sent via 1st Class Royal Mail; we will only apply a charge to your exchange if you request we send the replacement item(s) by Courier or Express Delivery.

*PLEASE NOTE: Whilst you will not be charged for delivery for exchanged items, it is your responsibility to return any goods for exchange at your own cost.

The return address is Returns Department, Brighton & Hove Albion FC, American Express Community Stadium, Village Way, Brighton, BN1 9BL.

We cannot accept responsibility for returned items if they are lost in transit. It is your responsibility to obtain a Proof of Posting Certificate or to have adequately insured the goods using Recorded Delivery of Special Delivery.

Please note you may return any* of our products for an exchange to the Brighton & Hove Albion Superstore, at the American Express Community Stadium.

IMPORTANT *Please note we are unable to exchange personalised items (such as Personalised Replica Kits), videos, CDs, DVDs, magazines and programmes and face coverings unless these are deemed faulty. For hygiene and safety reasons, underwear, face coverings and earrings cannot be exchanged or returned, except where the merchandise is faulty. 

Refunds must be applied to the original payment method via our online portal. 

Returning orders in store: If you wish, you can return any items direct to the store during opening hours, if possible, please try to avoid match days. Please be aware that although you have handed the items over in store, we still must process the order via our online portal to the original payment card and no refund can be given any other way in store. Items can be exchanged in store, for a same value item or a credit note will be given for the remaining value

If you make a purchase during the Christmas period between 1st November and 24 December, your goods will be eligible for return/exchange up until 15th January of the New Year.

UK Exchange Postage Prices

UK Standard


2-5 working days

UK Express


Next working day

Ireland, Europe & Rest of World Exchange Postage Prices 

Overseas Standard Delivery


*PLEASE NOTE: Whilst you will not be charged for delivery for exchanged items, it is your responsibility to return any goods for exchange at your own cost.

20.2 In store purchases refund/exchange policy

We are happy to exchange or refund any unsuitable goods within 28 days, providing they are in a new, unused and resalable condition, with the original tags and labels attached, along with a  valid receipt is presented*

We reserve the right to refuse a refund or an exchange if the goods have been worn or used unless proven faulty.

*Excluding – Personalised goods (such as printed replica kit), DVD’s, gift vouchers and magazines/programmes. All goods must be returned in original packaging and in perfect condition. Underwear and Jewellery is not refundable or exchangeable due to hygiene reasons, unless proven faulty.

*Personalised Shirts – We are unable to exchange or refund after letters and/or numbers have been applied to replica shirts. Brighton and Hove Albion Football Club cannot accept any liability for any changes to player names and numbers or if a player leaves the club.

Any instore purchases which requires a refund must be returned to the store with a valid till receipt.

IMPORTANT: We do not accept same day returns

20.3 In store match day purchases of polo's to gain access to 1901 club

Please note any Polo Shirts which are purchased to gain entry into 1901 club on match days are unable to be returned*

*we reserve the right to refuse a refund or an exchange if the goods have been worn or used unless proven faulty.

21. Refunds

If, for any reason, you are not satisfied with your order we will be happy to refund most items*.

All goods to be refunded must be returned to us within 28 days of receipt, in a new and unused condition, with the original tags and labels attached, along with proof of purchase (order confirmation email).

The 28 day period begins to run from the date the items are received.

Please be sure to use the return label attached to the invoice, enclosed with your order.

The return address is Returns Department, Brighton & Hove Albion FC, American Express Community Stadium, Village Way, Falmer, BN1 9BL.

We cannot accept responsibility for returned items if they are lost in transit. It is your responsibility to obtained Proof of Posting Certificate or have adequately insured the items using Recorded Delivery of Special Delivery for expensive items.

Please note you may return most* of our products for a refund to the Brighton & Hove Albion Superstore, at the American Express Community Stadium.

If we determine any of the items returned to us are not in a new and unused condition, we reserve the right to refuse a refund.

*IMPORTANT Please note we are unable to refund personalised items (such as Personalised Replica Kits), videos, CDs, DVDs, magazines and programmes unless these are deemed faulty.

For hygiene reasons, underwear and earrings cannot be exchanged if the goods’ packaging has been opened, except where the merchandise is faulty.

Christmas Refunds and Exchanges

Any items purchased in store and online between 18th October and 24th December are eligible for refund/exchange up to and including 15th January in the New Year, subject to our standard rules regarding refunds and exchanges*.

*Excluding – Printed/Personalised Shirts, DVD’s, Magazines/Programmes

Any items which are returned for a refund / exchange must be in an unused, unworn condition with tags still attached, along with a valid till receipt, gift receipt or order confirmation.

No refunds will be offered without a valid till receipt.

Any refunds of card payments made by us on or after 20th December may take up to 14 days to be processed due to increased demand and bank holidays. Please allow this amount of time before contacting us over any non-refunds. 

22. Reporting Damaged Items or Missing Items On Arrival

Please ensure you report any damaged items or missing items from your parcel within 72 hours of receipt to the Retail Team on (+44) 01273 668855  or email

If we do not receive notification from you within 72 hours, we reserve the right not to exchange or refund the items said to be damaged or missing.

All goods considered to be faulty must be returned to us within 28 days of receipt, in a new and unused condition, with the original tags and labels, along with proof of purchase. (Order confirmation email)

You will also need to enclose a cover letter stating the suspected fault(s).

We reserve the right to send goods away for independent testing on the suspected fault(s).

23. Faulty Products

If the item is not of a satisfactory quality please follow our Refunds procedures.

You also need to return it to us along with your proof of purchase and a covering letter stating the fault.

We reserve the right to send goods away for independent testing on the suspected fault.

24. Lost Parcels

In accordance with our carrier’s regulations, a parcel is not considered lost until 15 working days from the date of dispatch for UK customers and 25 working days for European and Overseas customers.

Please allow 7 working days from the despatched date before contacting the Retail Team regarding a missing parcel.

We will follow up any missing parcels with our delivery partner before resending a duplicate order or process a refund. The mail order team will keep you updated with the processes once a parcel is deemed missing.

25. Promotion Terms and Conditions

All promotion terms and conditions can be located on it's dedictaed page here

Further Promotion T&Cs

Any promotions run on this Website are exclusive to this Website; they are not necessarily available via our stores and vice versa unless stated. The following additional Terms & Conditions apply to all promotions:

· If you receive a free item, you are not able to exchange it for the full value of the product or exchange unless the item is faulty

· Promotions are always subject to stock availability

· No promotions are exchangeable for any cash equivalent

- Unless otherwise stated, timescales on any promotion and related marketing messages are based on GMT - UK. 

· Any promotions or sales featured on this Website are also subject to any specific Terms & Conditions that we wish to apply.

· If the wording P&P is used in promotion material this means ‘Post & Packing’

· Any money-off promotions (e.g. 10% off the value of your order) always excludes Third Party Sellers’ products that are not fulfilled and/or sold through our Website, unless otherwise stated. 

Carrier Bag Charge

From Monday, October 5 2021 - due to a charge in government regulations, all large retailers in England will be required to charge a minimum of 10p for a single-use carrier bag.

This means that our Superstore including matchday outlets - will, by law, have to charge 10p for a single-use carrier bag*


We offer paper bags for customers in the superstore at no charge on a non-matchday. 

On matchdays we offer plastic clear bags for purchases at a charge of 10p, alternatively we offer a drawstring bag for £1.