We hope these Terms and Conditions are clear and resolve any questions you may have about your online shopping experience with Brighton & Hove Albion FC.
However if you have any queries about these Terms and Conditions and/or shopping online, please contact Brighton & Hove Albion FC by telephone on (+44) 01273 668855 option 3 (Monday – Friday, 10am – 5pm) or email us at firstname.lastname@example.org
‘We’/ ‘Us’/ ‘the Club’ means Brighton & Hove Albion Football Club Limited.
The word ‘Our’ shall be construed accordingly.
‘You’/ ‘Your’ means any customer using the Website and/or making a purchase or purchases via the Website.
‘Website’ means our Website located at https://shop.brightonandhovealbion.com
‘Users’ means the users of the Website collectively and/or individually.
‘Personal Information’ means any details from which a living individual may be identified, which may be provided by you to us via the Website.
A ‘Personalised Product’ means a product which has been modified from its original form by the addition of features or designs, at the request of the customer.
Please see section 9. for information on the Personalised Replica Kit.
We aim to provide the best online retail experience for our customers.
From time to time, we may need to suspend the Website for maintenance, or other purposes, or update our Terms and Conditions.
We therefore reserve the right to modify or withdraw all or part of this Website either temporarily or permanently with or without notice to you.
Continued use of all or part of the Website by you shall be deemed to be acceptance of any changes.
You confirm that we shall not be liable to you or any third party for any modification to or withdrawal of the Website; and/or change to the Terms and Conditions.
It is your responsibility to check regularly to determine whether the Terms and Conditions have been changed. If you do not agree to any change to the Terms and Conditions then you must immediately stop using the Website.
We hope you enjoy your online retail experience with us.
However, if you have a question about an order, or any other query or complaint regarding merchandise, please refer to the contact details below and we will be happy to help resolve your issue.
Postal address for orders, enquiries and complaints
Brighton & Hove Albion Football Club, Mail Order Department, American Express Community Stadium, Village Way, Brighton, BN1 9BL
(+44) 01273 668855 - option 3 (Monday – Friday, 10am – 5pm)
We don't currently subscribe to an alternative dispute resolution (ADR) scheme as we're confident our Retail Team will always attempt to resolve any complaint professionally and courteously.
If you’ve been in touch and are unhappy with our resolution, please let us know. If you remain unhappy with any final resolution, we’re required to let you know about ADR.
The European Commission now offers a platform for ADR. If you have bought a product online, you have the opportunity to settle a dispute out of court using the European Commission Online Dispute Resolution (ODR) procedure. You can find information about ODR on this website, which is managed by the European Commission.
Company Registration Number: 81077
VAT Number: 190303589
Registered Address: American Express Community Stadium, Village Way, Brighton, BN1 9BL
By using this Website you agree that the Personal Information, which you are required to provide when you use the Website as either a registered customer or guest is true, accurate, current and complete in all respects.
You agree to not impersonate any other person or entity or to use a false name or a name that you are not authorised to use.
IMPORTANT Your email address is a vital part of your account. Please ensure your contact details are correct, as we will email you updates regarding your order status.
Delivery Address Details
When placing an order from the website, it is the customer’s responsibility to enter his or her delivery address details.
The delivery address details are never changed by the Club after input by the customer unless the customer has instructed the Club to do so, prior to the package being sent for delivery by the Club.
The customer’s delivery address details must be accurate and include all of the following details to ensure the package may be delivered to the customer;
Flat or house number
If the courier is unable to deliver the package as a result of inaccurate and/or incomplete address details entered by the customer, the courier will return the package to the Club.
In such circumstances, and where the customer wishes the package to be resent, the customer shall supply the Club with full and accurate delivery address details and shall be required to pay the additional postage to the Club, to cover the cost of resending the package for delivery.
Where the customer refuses to pay the additional postage, the Club shall cancel the order* and refund the customer the full order amount, excluding the original postage paid.
*Personalised items will not be refunded.
All products listed on this Website may be subject to change.
Each product on this Website has a product description associated to it, in addition to other details. We take all reasonable care to ensure all elements of each product are correct at the time of purchase. These elements include, but are not limited to, the product description, image and price.
Although we aim to keep our product pages as up to date and relevant as possible, we cannot guarantee the information is completely accurate at the time of purchase.
Pre-Orders may be made in the same way as an order for an item currently in stock. However they will not be dispatched until the goods come into stock.
As with all orders, payment for Pre-Orders is charged to your Credit or Debit Card immediately.
Pre-Orders will always include an estimated dispatch date within the product description.
Products with a different availability will always be dispatched once all of the products are available. Should you require non pre-ordered items quicker, please place separate orders.
Goods will not be supplied for the purposes of resale and are only supplied for the customer’s own use as a consumer. We reserve the right to refuse orders that we consider to be for commercial or non-domestic purposes or subject to onward delivery by a third party.
To ensure availability of all our goods, orders of 5 items or more of the same product description may be considered to be for commercial or non-domestic purposes and therefore subject to refusal.
We may apply other maximum order limits where stock is limited or demand is expected to be high.
We have selected our goods on the basis that they will be used for domestic and personal use only. Where you decide to use the goods in the course of a business, we exclude (to the fullest extent permitted by law) those warranties and conditions relating to fitness for a particular purpose or satisfactory quality. We accept no liability for business losses, lost data, lost profits or business interruption.
A Replica Kit becomes a Personalised Product where the customer requests one or a combination of the following additions to the Replica Kit Shirt:
· the name of a Brighton & Hove Albion Football Club player; or
· a custom name; or
· a particular shirt number; or
· a particular badge or series of badges.
When deciding on how you would like to personalise the Replica Kit, please bear in mind players’ names and numbers may be subject to change in the future; we accept no liability for these changes.
We reserve the right to refuse to print Personalised Replica Kits where we deem the modifications or additions requested to be offensive or abusive and/or likely to infringe the Intellectual Property Rights of companies and/or individuals.
In such circumstances, a member of the Retail Team will contact you to discuss your choice and, if necessary, request an alternative. This may delay delivery of your Kit.
Please take into the account time for printing the Personalised Replica Kit when making your order, and allow an extra 2 days before the order is despatched. For full details of delivery times and rates see the Delivery section
IMPORTANT We are unfortunately unable to accept returns of or exchange Personalised Replica Kits. If the goods are faulty, please refer to the Faulty Goods section
To give a greater selection of products and further services to our customers, we sometimes provide links to Third Party websites.
When clicking on an external link to a Third Party website you agree and acknowledge that we are no longer responsible or liable for any content, advertising, service or resources that you might experience on one of these Third Party websites.
Orders placed via Third Party websites, accessed via the Website https://shop.brightonandhovealbion.com, are between you, the customer, and the Third Party Seller.
The Club is not directly involved in the completion of these orders and is not an agent on behalf of either the Third Party Seller or you, the customer.
If you have any questions about an order placed with one of our Third Party Sellers, please contact the Seller directly.
Third Party Sellers dispatch the goods directly to the customer via their fulfilment centres. The delivery times will depend on the delivery method chosen when the order is completed on the Third Party website.
Our postage and packing rates and terms do not apply to Third Party fulfilment.
Seagulls Pics -
Media Storehouse, Meridien House, Ground Floor, 69-71 Clarendon Road, Watford, WD17 1DS
UK: 020 3286 0288
Worldwide: +44 20 3286 0288
Personalised Gift Shop –
Stadium Wall Paper – Arenaroom -
Wall Stickers – Beautiful Game -
Sizes and measurements quoted are approximate only and are listed as a guide.
Please refer to our Size Guide
While we make every effort to ensure the items on our Website are available and in stock, occasionally certain items might be out-of-stock.
If an item is unavailable after the order has been placed, we may send an alternative item to you (subsequent to your approval).
Where part of your order is out-of-stock, a member of the Retail Team will contact you via email to discuss how you wish to proceed.
Prices quoted on our Website are correct at time of publishing and inclusive of UK VAT.
We reserve the right to vary prices due to changes in VAT, or other circumstances which may be beyond our control.
Despite our best efforts, it is possible that some of the prices on our Website are incorrect. If this happens we will, at our discretion;
· Contact you prior to dispatch of your order to: obtain instructions from you on how best to proceed;
· Confirm the correct price of the goods;
· Or notify you of the cancellation of your order.
Items ordered through the Website can be paid for using any of the following Credit Cards or Debit Cards:
Payment for orders will be taken immediately once connection to your bank has been made.
Sterling cheques and postal orders will be banked on receipt.
We cannot accept responsibility for orders sent via post and any monetary value enclosed within the order if they are lost in transit. It is your responsibility to obtain a Proof of Posting Certificate or to adequately insure the order using Recorded Delivery.
Paypal - Our click and collect service is unable to be chosen as a delivery option when paying with this payment method.
Amazon Pay - Payment will be made from your stored card with Amazon, there is no option to use any Amazon Vouchers or e-vouchers.
If you choose to make payment using a Credit Card, we will automatically run a number of checks using the Credit Card information you provide.
We will perform these checks through our own systems, those of our bank and those of your Credit Card issuer.
When you place an order, our system will communicate with your Credit Card issuer to obtain authorisation based on your Credit Card number. This will check if you have sufficient cleared funds in your account to cover the total cost of your order. If there are sufficient funds in the account, the value of the order will be reserved for a period of time in your account until authorisation is sent to us.
At the same time, our system will check with your Credit Card issuer the address details you have registered with the Credit Card and the three digit security code on the back of your Credit Card.
If the Credit Card checks undertaken are failed, the value of your order may then be “suspended” in your account. In these circumstances we are not permitted to assist you in cancelling these allocated funds and you will have to contact your Credit Card issuer to resolve this matter. The Credit Card issuer can advise you on how long the funds will be held before being released back into your account.
Where an order attempt has failed, it is possible you have made a typing error or neglected to notify your Credit Card issuer of a recent change of address. If this is the case, it is important that you do not keep trying to place an order, as each attempt may reserve further funds in your account, rendering the reserved funds unavailable to you for other purposes.
Gift cards must be redeemed within one year of purchase date. The purchase date is displayed on the till receipt or order confirmation.
Only the complete voucher will be accepted for redemption. It cannot be exchanged for cash or part cash or used towards payment of match tickets.
Vouchers can only be redeemed online via our Website or at the Stadium Superstore.
If you have chosen to collect an online order from the stadium Superstore, please allow 2 working days* from the day of purchase for this to be available to collect. *Working days - Monday to Friday
You will receive a confirmation email and a further follow up email once your order is ready to collect from the superstore.
To avoid disappointment, please do not attempt to collect your order until you have recieved the follow up email.
You will need to bring a copy of your order confirmation with you. Failure to bring this may result in the staff not being able to release the goods.
Matchday collections: Click & Collect orders must be placed by 5pm the day before a game. We cannot guarantee any orders placed on the day of the game will be ready for collection.
Please note, all orders which contain any of the club's prohibited items must be collected after the game.
All Click & Collect orders will remain in store for 1 month from purchase date. If you have not collected your order within this time, the order will be returned to the warehouse and the items refunded in line with our returns policy. Items that have been personalised will not be eligible for a refund in line with our personalisation policy.
IMPORTANT: Please note, during busy periods such as kit launch and Christmas please allow an extra 2 days before your order will be ready to collect. Shirt personalisation will also taken an extra 2 days to be ready.
There is the option to collect your order from the Brighton & Hove Albion Superstore, located at the American Express Community Stadium, Village Way, Brighton, BN1 9BL.
IMPORTANT You will be required to bring your order confirmation e-mail as a proof of purchase when collecting your order from Store.
Please be advised that we accept no liability or responsibility if the shop is closed after a match on Police advice or due to other security reasons.
Please note that all delivery times are based on working days, which are Monday to Friday; Bank Holidays are not considered working days.
We aim to dispatch all orders within 3 working days.
In the rare event that your package has not arrived after 5 working days from the dispatch date, please contact us on +44 01273 668855 (Monday - Friday 10am-5pm).
UK Courier parcels are sent via DPD: Door to Door Tracking is available and a signature is required upon delivery. (Please note due to the covid restrictions DPD will take photos upon delivery)
UK Standard Royal Mail (under 150g) parcels are sent via 1st Class Royal Mail: no tracking is offered on this service, no signature required.
UK Express parcels are sent via DPD: Tracking is available and a signature is required upon delivery.
We aim to dispatch Courier Delivery orders as soon as possible and get them to you between 2-5 working days.
Please note this is not a guaranteed service.
Orders despatched via our UK Courier service will need to be signed for upon delivery.
(f) Subject to the provision of the Warsaw Convention (if applicable) the Company, its servants and/or agents shall be liable to the Customer for loss or damage caused to the Customer (whether direct or consequential, howsoever arising and howsoever fundamental) only if and in so far as such losses and/or damage are caused by the negligence, breach of duty or wrongful act or omission of the Company itself, its servants and/or agents acting within the course of their employment and such liability shall be limited to the value of the Consignment or 50 pounds sterling, whichever amount is lesser.
(i) The Company, its servants and/or agents shall not in any circumstances whatsoever be liable to the Customer for any loss or damage as aforesaid arising directly or indirectly from or in consequence of any other the excepted risks, or for any expenses whatsoever resulting or arising therefore.
(j) If the Company shall at any time be prevented from or delayed in starting carrying out or completing any Services by reason of strikes, lockouts, labour disputes, weather conditions, traffic congestion, mechanical breakdown, the deficient or ambiguous addressing of any Consignment or any cause whatever beyond the Company’s control the Customer shall have no claim in damages or otherwise against the Company, its servants and/or agents for any consequential losses as a result thereof.
(k) If the transit involves an ultimate destination or stop in a country other than the country of departure, the Warsaw Convention as amended may be applicable and the Convention governs, and in most cases, limits the liability of the Company in respect of loss of or damage to Consignments.
We aim to get any Express Delivery orders placed before 1pm to you the next day.
If placed after 1pm, we aim to get Express Delivery orders to you within 2 working days from the order day.
Shirt personalisation - an additional 2 days may be required during busy periods.
The Express Delivery service is available for the UK only; if you live in a location that is detached from the UK mainland, please allow for slightly longer.
Orders dispatched via Express Delivery will need to be signed for upon delivery
UK Postage & Packaging Rates
The rates listed below includes cost of postage, documentation, packaging materials and labour.
Delivery time from ordering
(Please note during busy periods, please allow 10 working days for dispatch/delivery)
UK Standard - Royal mail
orders under 150g
Small items: pens, keryings, pin badges
2-5 working days
UK Courier Delivery (Tracked)
2-5 working days
UK Express Delivery
1-2 working days
All delivery dates and timescales are not guaranteed and are subject to change due to availability of stock.
European orders may take up to 10 working days for delivery*. Some orders may be delivered in several parcels to suit packaging requirements.
*For some countries this may vary depending on local postal services.
Overseas deliveries can take up to 6 weeks to be delivered, depending on destination.
Although all reasonable efforts will be made to ensure prompt dispatch, orders are accepted without guarantee of delivery by specific dates due to variations in postal services in each country.
Please note the customer is responsible for all charges related to Customs or Duty that may be applied to all overseas countries.
Brighton & Hove Albion FC take no responsibility for these charges or for any delays in receiving your goods, owing to intervention by Customs.
Customs or import duties are applied once the package reaches its destination. Additional charges for customs clearance must be paid by the recipient. We have no control over these charges and cannot predict what they may be. Customs policies vary from country to country; our advice would be to contact your local customs office for further details.
For overseas customers, we will automatically deduct UK Value Added Tax (‘VAT’) included in most of the prices displayed.
UK VAT is currently at 20% and is added to all goods, with the exception of children's clothing, programmes and magazines.
Please note VAT rates vary from country to country; we do not accept any responsibility for additional taxes which may be incurred as a result of purchasing goods from us.
We are happy to exchange most items*.
All goods to be exchanged or returned for refund must be returned to us within 28 days of receipt, in a new and unused condition, with the original tags and labels attached, along with proof of purchase (Order Confirmation email).
The 28 day period begins to run from the date the goods are received.
Please be sure to use the return label attached to the invoice, enclosed with your order.
There will be no additional postage applied on normal exchanges which will be sent via 1st Class Royal Mail; we will only apply a charge to your exchange if you request we send the replacement item(s) by Courier or Express Delivery.
*PLEASE NOTE: Whilst you will not be charged for delivery for exchanged items, it is your responsibility to return any goods for exchange at your own cost.
The return address is Returns Department, Brighton & Hove Albion FC, American Express Community Stadium, Village Way, Brighton, BN1 9BL.
We cannot accept responsibility for returned items if they are lost in transit. It is your responsibility to obtain a Proof of Posting Certificate or to have adequately insured the goods using Recorded Delivery of Special Delivery.
Please note you may return any* of our products for an exchange to the Brighton & Hove Albion Superstore, at the American Express Community Stadium.
IMPORTANT *Please note we are unable to exchange personalised items (such as Personalised Replica Kits), videos, CDs, DVDs, magazines and programmes and face coverings unless these are deemed faulty. For hygiene and safety reasons, underwear, face coverings and earrings cannot be exchanged if the goods’ packaging has been opened, except where the merchandise is faulty.
Refunds must be applied to the original payment method via our online portal.
Returning orders in store: If you wish, you can return any items direct to the store during opening hours, if possible, please try to avoid match days. Please be aware that although you have handed the items over in store, we still must process the order via our online portal to the original payment card and no refund can be given any other way in store. Items can be exchanged in store, for a same value item or a credit note will be given for the remaining value
If you make a purchase during the Christmas period between 1st November and 24 December, your goods will be eligible for return/exchange up until 15th January of the New Year.
2-5 working days
Next working day
Overseas Standard Delivery
*PLEASE NOTE: Whilst you will not be charged for delivery for exchanged items, it is your responsibility to return any goods for exchange at your own cost.
21.2 In store purchases refund/exchange policy
We are happy to exchange or refund any unsuitable goods within 28 days, providing they are in a new, unused and resalable condition, with the original tags and labels attached, along with a valid receipt is presented*
We reserve the right to refuse a refund or an exchange if the goods have been worn or used unless proven faulty.
*Excluding – Personalised goods (such as printed replica kit), DVD’s, gift vouchers and magazines/programmes. All goods must be returned in original packaging and in perfect condition. Underwear and Jewellery is not refundable or exchangeable due to hygiene reasons, unless proven faulty.
*Personalised Shirts – We are unable to exchange or refund after letters and/or numbers have been applied to replica shirts. Brighton and Hove Albion Football Club cannot accept any liability for any changes to player names and numbers or if a player leaves the club.
Any instore purchases which requires a refund must be returned to the store with a valid till receipt.
IMPORTANT: We do not accept same day returns
21.3 In store match day purchases of polo's to gain access to 1901 club
Please note any Polo Shirts which are purchased to gain entry into 1901 club on match days are unable to be returned*
*we reserve the right to refuse a refund or an exchange if the goods have been worn or used unless proven faulty.
If, for any reason, you are not satisfied with your order we will be happy to refund most items*.
All goods to be refunded must be returned to us within 28 days of receipt, in a new and unused condition, with the original tags and labels attached, along with proof of purchase (order confirmation email).
The 28 day period begins to run from the date the items are received.
Please be sure to use the return label attached to the invoice, enclosed with your order.
The return address is Returns Department, Brighton & Hove Albion FC, American Express Community Stadium, Village Way, Falmer, BN1 9BL.
We cannot accept responsibility for returned items if they are lost in transit. It is your responsibility to obtained Proof of Posting Certificate or have adequately insured the items using Recorded Delivery of Special Delivery for expensive items.
Please note you may return most* of our products for a refund to the Brighton & Hove Albion Superstore, at the American Express Community Stadium.
If we determine any of the items returned to us are not in a new and unused condition, we reserve the right to refuse a refund.
*IMPORTANT Please note we are unable to refund personalised items (such as Personalised Replica Kits), videos, CDs, DVDs, magazines and programmes unless these are deemed faulty.
For hygiene reasons, underwear and earrings cannot be exchanged if the goods’ packaging has been opened, except where the merchandise is faulty.
Any items purchased in store and online between 1st Nov and 24th December are eligible for refund/exchange up to and including 15th January 2020, subject to our standard rules regarding refunds and exchanges*.
*Excluding – Printed/Personalised Shirts, DVD’s, Magazines/Programmes
Any items which are returned for a refund / exchange must be in an unused, unworn condition with tags still attached, along with a valid till receipt, gift receipt or order confirmation.
No refunds will be offered without a valid till receipt.
Any refunds of card payments made by us on or after 20th December may take up to 14 days to be processed due to increased demand and bank holidays. Please allow this amount of time before contacting us over any non-refunds.
Please ensure you report any damaged items or missing items from your parcel within 72 hours of receipt to the Retail Team on (+44) 01273 668855 or email email@example.com
If we do not receive notification from you within 72 hours, we reserve the right not to exchange or refund the items said to be damaged or missing.
All goods considered to be faulty must be returned to us within 28 days of receipt, in a new and unused condition, with the original tags and labels, along with proof of purchase. (Order confirmation email)
You will also need to enclose a cover letter stating the suspected fault(s).
We reserve the right to send goods away for independent testing on the suspected fault(s).
If the item is not of a satisfactory quality please follow our Refunds procedures.
You also need to return it to us along with your proof of purchase and a covering letter stating the fault.
We reserve the right to send goods away for independent testing on the suspected fault.
In accordance with our carrier’s regulations, a parcel is not considered lost until 15 working days from the date of dispatch for UK customers and 25 working days for European and Overseas customers.
Please allow 7 working days from the despatched date before contacting the Retail Team regarding a missing parcel.
We will follow up any missing parcels with our delivery partner before resending a duplicate order or process a refund. The mail order team will keep you updated with the processes once a parcel is deemed missing.
Junior Bundles - 2nd-17th April 2021
Up to 40% off Training wear
Free Youth Home Shorts when purchasing a Youth Home Shirt - 1st Feb - 14th Feb 2021
10% off for MyAlbion+ Members and Season Ticket Holders (16.01.21)
Any promotions run on this Website are exclusive to this Website; they are not necessarily available via our stores and vice versa unless stated. The following additional Terms & Conditions apply to all promotions:
· If you receive a free item, you are not able to exchange it for the full value of the product or exchange unless the item is faulty
· Promotions are always subject to stock availability
· No promotions are exchangeable for any cash equivalent
- Unless otherwise stated, timescales on any promotion and related marketing messages are based on GMT - UK.
· Any promotions or sales featured on this Website are also subject to any specific Terms & Conditions that we wish to apply.
· If the wording P&P is used in promotion material this means ‘Post & Packing’
· Any money-off promotions (e.g. 10% off the value of your order) always excludes Third Party Sellers’ products that are not fulfilled and/or sold through our Website, unless otherwise stated.
From Monday, October 5 - due to a charge in government regulations, all large retailers in England will be required to charge a minimum of 5p for a single-use carrier bag.
This means that our Superstore including matchday outlets - will, by law, have to charge 5p for a single-use carrier bag*
*Please note, the 5p charge will not apply to items purchased via Mail Order.
(Upon collection should you need a carrier bag, you will need to pay 5p at the collection point)